It may sound like the latest shtick straight from la-la land but there really is an unabashed way to feed your face - only it doesn't involve a cheesecake.

We're talking about nurturing and pacifying your ultimate enemy and only friend. That part of you that betrays you every time you have a late night, the morning after every wild party and every year when you look in the mirror on your birthday - your skin.

Let's face it. She's a bitch but she's family and frankly, the only one you've got...so be nice.

That's where the SKIN.NYÔ skincare range comes in. If it's some serious skin therapy you need, then this is your Mecca. I should know. After a Christmas binge of Gomorrhic proportions, my skin was filing for trial separation on the grounds of gross neglect. Who could blame? I had enough bags under my eyes to warrant my own luggage carousel at JFK, not to mention those pores. You think New York potholes are bad...ugh!

Given the lackluster state I was in, I needed a radical effect short of radical measures. No talk of fruit acids and free radical scavengers please. That's just plain scary.

I was lucky enough to attend the launch of the SKIN.NYÔ range at London's exclusive Cuckoo Club. Amongst the hand masseuses and burlesque dancers, there was much talk about QAL-100Ô as I was passed an 'anti-ageing' cocktail. As I was quaffing back these luscious libations, my plus one pointed out to me that the drink's active ingredient is that which is used in all three of the creams in the SKIN.NYÔ range. In layman's terms, it is a uniquely patented ingredient, which can effect physiological change in the skin structure, without causing any side effects and without surgery. If you don't believe me, just ask the clever folks at the Karolinska Institute in Sweden or at The British Journal of Dermatology. I have witnesses! My goodie bag was kitted out with all the tough love my skin needed (Radical Restructure Complex, Radical Daily Precision and Radical Eye Cream) and those cocktails...well it was the first morning after the night before I woke up glowing.

So what's it all about? It's simple really. The intensive 4-week program is designed to restructure the skin and keep your complexion on the straight and narrow. Radical Restructure Complex is responsible for skin turnaround - undoing all that damage caused by yours truly and the stresses of modern living. (Hey, I'm not shouldering all of the blame here!) Radical Daily Precision helps maintain the condition of you skin and to prevent those nasty lines from re-emerging while giving you that elusive magazine 'glow'. Finally Radical Eye Contour brightens the eye area and refines the appearance of lines and crows feet. All in all, you're looking at a reduction in wrinkles, pore size, under eye bags and both fine and deep lines by at least 50%*. This is not just a program - it is a damn near religious experience in my world.

28 days later and I'm still feeding my face with no real plans to stop. I can include the words dewy and fresh in the same sentence as 'my skin' without causing nearby eruptions of laughter. This is a first. My pores no longer look like they need PolyfillaÔ and I've managed to downsize my under eye baggage allowance from an international move to a mere city break. Getting SKIN.NYÔ has never been this easy...

*over 3 months