January 06, 2009

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By Donna Lamb

 
 


Little-known side of World Wrestling Entertainment shown in City Council

hen you think of World Wrestling Entertainment (WWE) and Wrestlemania, with all their bigger-than-life bluster and bravado, you don’t usually think of philanthropy, now do you? Well, that had a chance to change recently when the City Council awarded a proclamation to the WWE for its many humanitarian efforts that are carried out rather quietly all over the country and world, including right here in New York City, under the guidance of Mr. Vince McMahon and his family.

For example, WWE Superstars and the Make-a-Wish Foundation take part in over 200 events each year for terminally ill children. In 2000, the WWE participated in the "Smackdown Your Vote" campaign, encouraging young fans to register and vote. It is continuing the campaign for this year’s election.

Further, in the wake of the US war against Iraq, last summer the WWE began "Christmas in Baghdad" in conjunction with the USO and Armed Forces Entertainment. Through it, they raised $80,000 for families of fallen men and women in the Armed Services, which they distributed over the past holiday season.

WWE’s dedication to their fans and the community is also evident in its "Get R.E.A.L." program focusing on Respect, Education, Achievement and Leadership. It brings WWE Superstars into junior and senior high schools to deliver positive messages on education, literacy, safety and goal setting. The WWE will now be introducing its "Get R.E.A.L.: Safe Schools" program in the Bronx, Harlem and Brooklyn, aiming at maintaining a safe school environment by using peer to peer interaction and leadership activities.

Majority Whip Leroy Comrie introduced several of the Wrestlemania Superstars who were there to accept the award. He stated, "I just want to remind everyone that to reach a child, we need to do that by any means necessary. We need to have Superstars like these come to our schools, talk to the children and present positive role models. I’m proud of these people and glad to have them show the other side of the WWE."

Among the wrestlers accepting the proclamation was Booker T, who spoke movingly about what it means to him – once a troubled kid himself - to be able to reach out to wayward children through his work with the WWE. "I see there are a lot of troubled youth not only here, but around the world, and hopefully I can do my part to help those kids get on the right path and to see that light at the end of the tunnel," he said.

Eddie Guerrero, holder of the coveted WWE Championship Belt, added, "I know that this life is a better life when it’s about love and service to one another. Being a part of a company like World Wrestling Entertainment that gives back to the community makes me feel proud, and I want to thank the City of New York for acknowledging WWE and it’s efforts to give back."

 

Donna Lamb can be reached at dlamb@gis.net.

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